This was MSNBC‘s home page earlier this week.
So I see this and I’m all, no WAY did a condom company use Beat It in their ad campaign. Because Sheik, that’s a condom brand right? And then I think, how freakin’ BRILLIANT. BEAT IT?!? And within seven seconds I see the actual commercial — staring Jemaine from Flight of the Conchords, no less — unfold in my head. It’s so awesome, that I’m sure Sheik must be a Nordic company because those crazy ass Swedes are the ones always making hilarious, raunchy ads that would never get air time in the U.S.
At any rate, no doubt MJ’s pissed because I’m sure Sheik didn’t actually ASK to use the song. Hence the lawsuit. You know if they HAD asked, he’d never go for it. Helluuu? Um, Gloved One??
But then it dawns on me the theme song would actually be counter-intuitive. Because if you’re using a condom, you’re probably not … er … yeah. When I finally DID click on the link, the story was about an actual sheik and NOT condoms.
And I was a little sad because I really, really liked the idea.
Then I scrolled down and saw the astronaut urine story, and perked right up.